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Global^Marketing And Advertising:!?Understanding Cultural P

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MessagePosté le: Mer 1 Juin - 17:48 (2016)    Sujet du message: Global^Marketing And Advertising:!?Understanding Cultural P Répondre en citant

Global Marketing And Advertising: Understanding Cultural Paradoxes >

Global Marketing And Advertising: Understanding Cultural Paradoxes

! Close Close You have successfully added this item. Foreword by Geert Hofstede Preface to the Fourth Edition Summary of the Book 1. News. Includes both recent and classic advertising examples from various parts of the world and demonstrates the centrality of value paradoxes to cross-cultural marketing communications. While Supplies Last.

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